The Internet Watch Foundation (IWF) is the UK hotline for reporting illegal content on the Internet. IWF works with the Home Office, government bodies and police forces around the world to combat abusives images and content online.
Red Cell created their "Wipe It Out" campaign to raise awareness of new legislation which made computer system managers responsible for any illegal content on their servers and computers under their administration. The campaign included advertising, direct marketing, backdrops and flyers.